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Wednesday, January 21, 2009

Adventurers will count pennies

If the trend of last year's Adventures in Travel Expo was eco-conscious vacationing, this year's is a no-brainer: economy travel.

Dedicated travelers are not giving up their vacations in this slumping economy, but they are trying to make them more affordable, said John Golicz, chief executive officer of Unicomm, a trade-show company co-sponsoring next weekend's event at the Donald E. Stephens Convention Center, 5555 N. River Rd., Rosemont.

"The difference this year is value," Golicz said. "People are planning a lot more carefully. They can't make a mistake."

About a third of travelers recently surveyed by Unicomm said they plan to stay closer to home in 2009 or will visit somewhere where the dollar goes farther, Golicz said. READ MORE...

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